Students from the Faculty of Business and Management at the University of Balamand have excelled in the annual "Unleash Your Creativity" competition. This inter-university event is an important opportunity for young Lebanese talents to gain both national and international recognition, while also gaining valuable experience.

The team, consisting of Jonathan Owayjan, Lea Nasr, Michelle El Nakat, and Luccia Wehbe, demonstrated incredible dedication and hard work, which played a key role in their achievement.

In the competition, Business Marketing students from nine universities worked on the same brief to create a detailed campaign, evaluated by experts in advertising and marketing. The team received 2,300 votes in the online voting, allowing them to join the finals.

The 11 finalists will receive coaching sessions and certificates and the winning team will be travelling to Dubai for training at TBWA Raad, with expenses covered, while the two runner-up teams will intern at top local advertising agencies. ​